MRKT495 Maryland Google Inc Market Segmentation & Target Market Selection Paper

Question Description

READ New Coke. Color Case. Fournier, Susan.then finish2 page analysis, including:Introduction – setting the context of the case Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategyConclusion – what was the key takeaways in regards to new product development

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